Daily Cross-Border E-Commerce Briefing|April 21,2025

1.DHL Suspends B2C Parcels>US $800 to the United States
  • The express giant will halt global consumer shipments valued above US $800 starting April 21,citing new US customs rules that require time-consuming formal entry.Parcels below the threshold continue as normal,while B2B freight may face delays.DHL expects to issue updated guidance by May 2.
    Source:Reuters,Published on:April 20 2025
2.Temu and SHEIN to Raise US Prices and Slash Paid Ads
  • The fast?fashion marketplaces warned customers of price hikes effective April 25 as tariffs and de minimis repeal lift costs.Similarweb data shows Temu cut paid search traffic by 80%,while SHEIN trimmed ad spend 19%,signaling a pull?back in acquisition ahead of the change.
    Source:PYMNTS,Published on:April 20 2025
3.Google Merchant Center Aligns Click Reporting With Google Ads
  • From April 21,Merchant Center will count "product clicks" exactly as Google Ads does,affecting historical metrics and attribution.Google says the update reflects modern ad formats and will provide consistent reporting across platforms.
    Source:Search Engine Land,Published on:March 24 2025(effective April 21)
4.Source Logistics Opens Dallas and Laredo Mega-Warehouses
  • The 3PL unveiled two facilities totaling 696 k ft²,expanding its US network to 5.6 million ft² and enabling same-day reach to 75% of US consumers.The expansion targets Hispanic brands and near-shoring manufacturers seeking faster US fulfillment.
    Source:FreightWaves,Published on:April 20 2025
5.US-Mexico Groups Sign Customs Cooperation Pact
  • Trade bodies COMCE Noreste and INDEX Nuevo Laredo agreed to harmonize data standards,share training and pilot a single-window system,aiming to accelerate maquiladora exports through the Laredo gateway.
    Source:Laredo Morning Times,Published on:April 20 2025
6.Pacific Container Bookings Plunge 49%After New Tariffs
  • Forwarders report a 49% week-on-week drop in trans-Pacific bookings as US importers delay orders amid cost uncertainty.Spot rates from Shanghai fell 16% after an early-April spike,while Taiwan and Vietnam lanes remain elevated.
    Source:Reuters,Published on:April 18 2025

Strategic Recommendations

  • Split High-Ticket Orders or Use B2B Entry:For US orders near US $800,divide shipments or use formal B2B clearance to avoid DHL suspension.
  • Run 72-Hour "Buy Now" Promos:Launch countdown campaigns before April 25;shift budget from high CPC search to email,affiliates,and user-generated content while competition eases.
  • Audit ROAS and Attribution:Expect performance swings after Merchant Center definition change;validate with custom UTM parameters and GA4 events.
  • Leverage Dallas and Laredo Warehouses:Route tariff-sensitive SKUs through these hubs for faster US fulfillment and lower final-mile costs.
  • Explore Mexico and Canada Routes:Test alternative duty structures ahead of the full de minimis repeal on May 2.

Conclusion

  • Tariff shocks,evolving customs rules,and expanding logistics capacity are reshaping cross-border commerce.Sellers that optimize high-value shipping,diversify supply chains,and fine-tune marketing spend will outpace peers in Q2 2025.
  • Continuous monitoring of US policies and platform updates,paired with proactive diversification,remains the best defense against volatility.